9 November 2015
Aquabumps is an iconic Australian ocean photography brand founded by Australian photographer Eugene Tan in 1999. Aquabumps specialises in photographs of beach life, both above and below the ocean, taken by Eugene at his local beach; Bondi, and from his travels around the world from the Amalfi coast to Hawaii.
What started out as an email to friends with a couple of snaps of the local surf conditions has spawned into a web phenomenon known in surfing/beach communities as Aquabumps.
Eugene Tan grew up in Western Australia and started surfing in the Cottesloe shore break at age three, clinging to his father’s back. By 13, he was riding the rogue swells of Margaret River on a short board. Today, he still spends every spare moment immersed in the ocean, but now he’s taking photos when he’s not surfing.
Eugene’s fascination for photography started early taking pictures as a teenager and continued as he studied photography at University as part of his design degree. After 10 years as a Creative Director for a leading digital agency, Eugene left the city to concentrate full time as a professional photographer and blogger.
Today, Eugene combines both of his passions – surfing and photography – in his successful photography business, Aquabumps. Eugene Tan captures Bondi Beach at sunrise every day, and has done so for 15 years, sending his images to more than 250,000 people each morning (Facebook, Instagram and website combined). The photographs provide a lifestyle documentation of the beach and ocean as seen through his eyes.
“I’m completely fascinated by the ocean – the depth of colour, the state of flux and the variations of light. The Aquabumps website and emails are designed for ocean lovers, stuck in an office or away from the ocean, so I try to make my photos give the impression you’re right there, seeing what I see.”