21 August 2012
The Mercedes Benz Sydney Fashion Festival kicks off at Town Hall this week so we took the opportunity to chat to Lana Guineay, the Australian Editor of ASOS, about the fashion scene in Sydney. From Bondi, to Surry Hills and everything in between, Lana shares some of her tips with us.
Sydney Life Blog: What makes Sydney a unique fashion destination?
LG: Sydney has a very vibrant fashion scene. Each neighbourhood has its own unique character so people on the street are just as inspiring as the pros.
Sydney is also the place where all eyes focus on fashion in Australia with Fashion Week and other amazing events, and with so many major designers being based here.
SLB: How do the fashion personalities of Sydney’s neighbourhoods differ?
LG: I would say Bondi is lots of topknots and denim at the moment. Whereas, Surry Hills has more of an independent and vintage vibe with a few designer pieces thrown in. My favourite vintage stores are there on Crown Street.
Newtown is great for people watching because you get all types from hipster to goth and everything in between. Meanwhile, Paddington has more of a clean-cut, high-end designer appeal, so it’s also very international in flavour.
SLB: Where are your favourite places to shop in Sydney?
LG: I love going to the Strand Arcade in the CBD, which is a great destination for Australian designers. It houses the flagship Lover store, my favourite Sydney based designer.
For Artists Only in Rose Bay also has a super amazing selection of Australian labels.
SLB: Which Australian designers do you pay attention to?
LG: I adore what Lover are doing because they’re so unique within Australia and the world. I love to see what they come out with in each new collection. You have to check out Maniamania for accessories– they’re former Russh girls and they make beautiful organic pieces. I haven’t seen anything else like it. It’s beautiful.
Dion Lee is another favourite. His cuts and his prints are always so fresh and unique and Ellery is just consistently amazing. She’s the quintessential Sydney cool girl.
SLB: What are some must-see fashion destinations for visitors to Sydney?
LG: William Street and Glenmore Road in Paddington both have a real mix of pieces from international and Australian designers.
Check out Surry Hills on a Saturday when the markets are on for vintage finds. If there are any designer sample sales, which there are frequently all over Sydney, definitely stop by because you can pick up major bargains from labels. That’s my favourite way to shop. I love it.
For everything under one roof, plus high tea shopping breaks, Westfield Sydney is a great choice as well. The Queen Victoria Building and The Galeries are also nearby, which are absolutely beautiful places to shop.
Looking to plan a shopping trip? Visit Sydney.com to learn about upcoming fashion events and more great places to shop in the city or the markets in Sydney.