Widgets

Copy/Content Style Guide & Rules

"And" vs "&"

"And" vs "&"

In headings: always use "&".

Body copy: always use "and", unless it is part of the company/business name.

Article Image Captions

Article Image Captions

Name of the business/activity + Location + Always include an image credit if not DNSW.

Formatting is - Credit: *the photographer* + *if there's also an organisation*

E.g. Sydney's Open For Lunch - YCK Laneways - Credit: Cassandra Hannagan

E.g. Park Hyatt Sydney - Credit: David Mitchener | City of Sydney

Meta Data

Meta Data

Copywriter will always provide both title & description

The name is always the page title, followed by this: |  - and then put in either Sydney.com or Visitnsw.com

E.g. Best Dog Beaches in Sydney | Sydney.com

Numbers

Numbers

  • Always use the number symbol for tiles

E.g. 8 budget-friendly school holiday activities

"And" vs "&"

International Websites

Program/Platform Links

Sydney.com | Visitnsw.com Websites
International Websites

International Websites

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International URLs & CMS Access:

English speaking homepages are accessed via Sydney.com: https://www.sydney.com/user/login

The following countries are English language websites: 

United States: 

United Kingdom (has its own deals page): 

New Zealand (we will be creating a deals page within Sydney.com cms): 

India: 

Singapore (has its own deals page): 

Malaysia:

Indonesia

Non-English sites are accessed via the INT site: https://int.sydney.com/user/login

They have a different prefix - so not "www.", but the abbreviation for that country.:

Korea

Japan

Germany

Hong Kong

Taiwan

 

China's URL is different than the others

Alpaca
ATDW
Image Library
Jira
Monday.com
Monsido

Monsido

Everyone has their own individual login 

Instructions: there are also instructions towards the bottom of this page if you want a guide on how to create a search in either website.

Sharepoint
Widget Index
Word Counter (copy for articles)
CRO Board
"Editors Manual" created by Dev team

"Editors Manual" created by Dev team

There is an editors manual setup by Josh - there are a bunch of technical instructions and breakdowns that are available at any time to use, and if you look at the left side you'll see the content hierarchy that's all hyperlinked to browse through what you might be looking for. Note that you will need a log in to confluence/jira to be able to access this: https://destinationnsw.atlassian.net/wiki/spaces/DRUPAL8/pages/1881473041/Widget+Product+Lists

Sydney.com | Visitnsw.com Websites

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