Café SHEIN FW25 Pop-Up

Step into a world of Timeless Chic and Cosy Aussie Style at Café SHEIN — the fashion pop-up event of the season!

For four days only, global style powerhouse SHEIN is transforming Parramatta Town Hall into an immersive lifestyle experience. This isn't just shopping — it's your front-row pass to the very best of winter fashion, beauty, and creativity.

Visitors can look forward to free coffee and relaxed café-style vibes, interactive fashion installations with plenty of Instagram-worthy moments, and complimentary hair and makeup touch-ups at on-site SHEGLAM beauty stations. The space will also feature a curated showcase of SHEIN's trend-forward labels — including the debut of Aralina, a new brand focused on elegant, sustainable Australian design. Plus, with exclusive giveaways, interactive try-on zones, and the opportunity to shop select pieces before they launch online, it's set to be an unmissable experience for fashion fans.

This is the first time many of SHEIN's signature collections — from SHEIN CURVE+ to Slaydiva and Comfortcana — will be available to experience in person in Australia.

Whether you're chasing the latest winter looks, love a free beauty moment, or just want to sip coffee in a gorgeous fashion lounge — this is the perfect stylish stop.