How to get featured by @sydney on Social Media

How to get featured by @sydney on

Social Media

Have you created content you think would be great for Sydney's social channels?

We look for content that showcases our amazing city and has wow factor. 

It's really easy to be featured and all you need to do is follow these 3 simple steps:

1) It's a good idea to follow our channels so you can see the style of content we feature and get used to our style: 

 Instagram Sydney Tik Tok FacebookTwitter


2) Create quality social media content and share it on your own channels.

In short, we are looking for images or videos that inspire, surprise and captivate our followers.

Some good questions to ask yourself about the content you have are:

- Does it have wow factor?

- Does it show the best of Sydney?

- Is it eye-catching imagery with vibrant colours?

- Does it make someone laugh, smile or want to share it with a friend?

- Is the quality good and of a high resolution?


3) Include our official hashtags when posting on your channels — We monitor these hashtags daily and source featured materials from the content pool to share on our channels:

#ilovesydney and/or #feelnewsydney and tag our account @sydney

Also, check out our terms and conditions below for more information on how we handle submissions and permissions for our social media channels.


Social Media Terms of Use & Permissions

Permissions You Give to Us.

As part of the Terms of Use, you also give us certain permissions to use your Content (images, photographs, videos including audio).

We do not claim ownership and copyright of your Content, but you grant us a non-exclusive, royalty-free, worldwide, revocable non-transferable, perpetual licence to use, modify, delete from, add to, publicly display and/or reproduce, your content, including editing, compiling and assembling video works, interstitials or the use of photographic works as underlying works compiled into moving image without limitation in any online media formats (including e-newsletters) and through any social media channels, pages or accounts. If you have any moral rights in the Content, you consent to us doing any act that but for this consent would be an infringement of those moral rights.

Content will continue to appear if you shared it with others and they have not deleted it.

If your Content is used on Destination NSW’s digital or social platforms, your name and/or business will always be credited. We may also choose at our sole discretion to link back to your website or business social media profile.

Destination NSW may, at its discretion use paid media to boost your content/social feed post in the form of a sponsored post.

Destination NSW may, at its discretion attach logos or other branding devices on photos or videos.

You can revoke this licence at any time by contacting us in writing at and informing us that you no longer want us to use your content. For all the terms of use please visit:

If Destination NSW wishes to use any of the above mentioned Content in a paid advertising campaign capacity (either on social media or digital platforms, or for ‘offline’ purposes - such as print publication or outdoor media) you will be contacted directly for permission and a formal licencing agreement will be set up. This does not relate to a sponsored/boosted social feed post, as mentioned above.


Permission to use your username, and profile picture.

You give us permission to show your username, profile picture, and information about your actions (such as likes) or relationships (such as follows) next to or in connection with accounts, ads, offers, and other sponsored content that you follow or engage with that are displayed on Facebook Products and Instagram, without any compensation to you. For example, we may show that you liked a sponsored post created by a brand that has paid us to display its ads on Instagram. As with actions on other content and follows of other accounts, actions on sponsored content and follows of sponsored accounts can be seen only by people who have permission to see that content or follow.