Coca-Cola billboard - Kings Cross

The Coca-Cola sign is located above the intersection of William Street and Darlinghurst Road and is attached to the Zenith Residences. The sign is often referred to as The Gateway to the Cross, because it is prominently visible from all of William Street, which is the principal road leading to Kings Cross from the Sydney CBD. One also must pass directly in front of the sign when entering Kings Cross from either William Street or Darlinghurst Road, the two main access roads. The billboard is made up of two parts: on the right, the famous red and white neon sign, and on the left the more modern, flex-faced sign. In total the sign is 41 metres in length and 13 metres in height, with the right sign being slightly larger at 21 metres in length.