Landing page for Sydney: https://www.sydney.com/articles
Landing page for Visitnsw: https://www.visitnsw.com/articles

Three different styles at the highest level:

• Listicles: Best rooftop bars in Sydney
• Itinerary: A 72-hour nature staycation on the Northern Beaches
• Standard: What to do in Sydney in winter

There are sub-types within each of these however.

Listicle:

Subtype 1: Experience led listicles (multiple products aligned as a theme per point): https://www.sydney.com/articles/valentines-day 
Subtype 2: Product led listicles (individual products per point): https://www.sydney.com/articles/rooftop-pools-in-sydney  

NOTE: Listicles can have numbers either ascending or descending, or can leave off

Example of numbers ascending: https://www.sydney.com/articles/unique-ways-to-experience-sydney-icons 
Example of numbers descending: https://www.sydney.com/articles/unforgettable-sydney-instagram-spots 
Example of no numbers: https://www.sydney.com/articles/sunrise-in-sydney 

Itinerary: 

Subtype 1: Multiple days (split out as specific individual products per Morning/Afternoon/Night including Key Facts): https://www.sydney.com/articles/3-day-dog-friendly-itinerary-in-sydney 
Subtype 2: Day trip (split out into many options for products per morning/afternoon/night): https://www.sydney.com/articles/day-trip-to-the-northern-beaches 

Standard: 

Longer form content, no sub-types

https://www.sydney.com/articles/what-to-do-in-sydney-in-winter 

Located in the CMS to build: Content > Add content > Article

These are generally longer form content

Example:

• Travel hack: What can I do in Sydney in Winter?
• Where to find the best cocktails in Sydney's CBD

• Subtype 1: Experience led listicles 
  Multiple products aligned as a theme per point
  https://www.sydney.com/articles/valentines-day
• Subtype 2: Product led listicles 
  Individual products per point
  https://www.sydney.com/articles/rooftop-pools-in-sydney

NOTE: Listicles can have numbers either ascending or descending, or can leave off

• Example of numbers ascending: https://www.sydney.com/articles/unique-ways-to-experience-sydney-icons
• Example of numbers descending: https://www.sydney.com/articles/unforgettable-sydney-instagram-spots
• Example of no numbers: https://www.sydney.com/articles/sunrise-in-sydney

A few points when building a listicle

Choosing Numbers

Linking Numbers Into Copy

Linking ATDW (highlight the text to be linked and then select the baby yoda icon in format bar)

Formatting Copy

External Links in Copy

Add the Image (camera icon end of format bar)

Adding Icons - Map Marker or Clock

Front end example:

How to do:

• Subtype 1: Multiple days 
  Split out as specific individual products per Morning/Afternoon/Night including Key Facts 
  https://www.sydney.com/articles/3-day-dog-friendly-itinerary-in-sydney
• Subtype 2: Day trip 
  Split out into many options for products per morning/afternoon/night 
  https://www.sydney.com/articles/day-trip-to-the-northern-beaches

Teaser tiles are what are pulled through onto editorial pages:

• Teaser image = vertical/portrait image
• Teaser image horizontal = of course horizontal/landscape (what is shown above in the screenshot)