Question 1

Articles

Accepted Answer

Landing page: https://www.sydney.com/articles

Three different styles at the highest level:

Listicles: Best rooftop bars in Sydney
Itinerary: A 72-hour nature staycation on the Northern Beaches
Standard: What to do in Sydney in winter

There are sub-types within each of these however.

Listicle:

Subtype 1: Experience led listicles (multiple products aligned as a theme per point): https://www.sydney.com/articles/valentines-day
Subtype 2: Product led listicles (individual products per point): https://www.sydney.com/articles/rooftop-pools-in-sydney

NOTE: Listicles can have numbers either ascending or descending, or can leave off

Example of numbers ascending: https://www.sydney.com/articles/unique-ways-to-experience-sydney-icons
Example of numbers descending: https://www.sydney.com/articles/unforgettable-sydney-instagram-spots
Example of no numbers: https://www.sydney.com/articles/sunrise-in-sydney

Itinerary:

Subtype 1: Multiple days (split out as specific individual products per Morning/Afternoon/Night including Key Facts): https://www.sydney.com/articles/3-day-dog-friendly-itinerary-in-sydney
Subtype 2: Day trip (split out into many options for products per morning/afternoon/night): https://www.sydney.com/articles/day-trip-to-the-northern-beaches

Standard:

longer form content, no sub-types

https://www.sydney.com/articles/what-to-do-in-sydney-in-winter

Located in the CMS to build: Content > Add content > Article

Briefs

Each brief provided for an article is exceptionally detailed, so follow the brief provided to you and enter in the information to the corresponding and labelled data fields.

You will be given the categories, locations (need to match the location hierarchy, meaning you can't list a town that doesn't exist in our CMS. Type in the name and if it exists it will appear in the dropdown), content, image options, titles, meta data, analytics information etc.

The only info you most likely won't be given is the reading time, which you can copy and paste the body copy from the brief into this website and then look at the 'Reading Time' that's listed on the right hand side panel: https://wordcounter.net/

You also will by default always just make the author "Destination NSW", which comes up if you click to 'add existing author'. The date & time of publishing should be the date and time that it is when you're building the article. You can change this if needed in the future.

Navigation for the user

The link that lives within the header, so field titled "Category or overlay image link", should always be *Link Text: Article | URL: https://www.sydney.com/articles or https://www.visitnsw.com/articles:

It appears like this on the front end, so is consistent as a navigational tool for the user on every single article:

Article link

This is how it appears in the backend:

Article navigation

Article Titles

You should be provided a title that is for the backend and for the small tile preview to be displayed, and then also a title that lives in the header itself, which is longer and more descriptive.

Title displayed

Title for the tile

If you are not provided these, follow up with the person that briefed you, and ask for it.

Title fields

If there's any confusion for building any of the above templates in the articles section, you can open up any of these existing articles, and follow along the same fields and settings.

Question 2

ATDW Product/Product Profile Page

Accepted Answer

Sydney.com & Visitnsw.com pulls through the following ATDW categories as Product List/Product Profile pages:

Accommodation
Attraction
Event
Food & Drink
Hire
Journey
Tour

These can all be identified by both the template and url. The url will always contain the category type. The page template has an image gallery and information text field, with contact details on the side:

https://www.sydney.com/destinations/sydney/sydney-north/mosman/attractions/taronga-zoo-sydney

Question 3

ATDW Product List Page

Accepted Answer

This is a page list of ATDW products.
It will be for one specific category, e.g. Accommodation, and will be specific to a destination, e.g. Mudgee.
They were created automatically by the CMS, and then over time some have been rebuilt to include some introduction copy and a header image at the top as the generated version didnt include those elements.
They're mostly accessed from the default links on a page, however can be linked in a tile directly anywhere if requested and also rank incredibly well in search from google:

Footer Links

Product list URLs:

The url should ONLY ever end in the specific category, e.g. /accommodation or /activities or /events - if you add in more than this you will break it.
The title of the page does not need to be the url. A url is the abbreviated form of any title, and doesnt need repeated info (e.g. the destination).
If you are briefed for the url to be different than just the category, explain why this can't happen to whoever has briefed you in, remembering the title displayed can be whatever they like.

url

When to edit an existing page rather than building one:

If the page already has been rebuilt at some stage and you just need to edit it and optimise it, then just click 'New draft' and don't create a duplicate page:

Mudgee accommodation

When to build a new page vs editing one:

If the page has not yet been rebuilt by us, it will be missing the editors tabs at the top of the page, and also won't have a header image, so it will look like this:

facet page

So if the url takes you to a page that looks like this, you will need to build a page.

Building a product list page

Content > Add content > Page
Title* = The most basic relevant information, e.g. Mudgee Accommodation. Do not put the consumer facing title here.
Widget Bottom: Widget: Product Lists "Add new node":

Title* = Page name, e.g. Mudgee Accommodation - Product List
Select the correct criteria - e.g. the location you're building it for. Select to lock region

location

Display options tab
> Product List View Mode: "Product List Domestic". Note: It used to be paged, however on paged you cannot display the filter, so have changed to domestic.
> Tick yes for: "Show product search form" + "Map Display Switch" + any other relevant filters you need to display
> Enabled categories: this should be the category you're building the page for, and drag it to the top of the product list:

Page Meta - Header Image Container

Build a header container like you would for any other page: Header - Mudgee Accommodation
If one exists already, remove it and build a new one
This is where you will put in the display name for the page, so it will be longer and most likely more descriptive, e.g. "Accommodation in Mudgee & surrounds"

Menu Settings

Tick "Provide a menu link"

Click on the '+' button that appears in Parent link:

Parent navigation

Type in the destination for where this page is being mapped to in the hierarchy and click which one you want it to sit under

Hierarchy

Enter the meta data
Save and publish
Don't forget to publish the header container separately

Question 4

Editorial Navigation Page

Accepted Answer

Used for high level pages, the page is mostly tiles containers, with minimal content

Purpose is to help users find their specific content quicker

Mega menu pages
Things to do pillar theme e.g Food & Drink
Region level pages
Area level pages

E.g. https://www.sydney.com/things-to-do/nature-and-parks

Question 5

Editorial Content

Accepted Answer

Editorial content pages are pages that aren't articles, but still have the purpose of being informative text, and generally have minimal tiles containers but rather product lists on them:

Destination town pages
Theme pages requiring content

E.g. Mosman: https://www.sydney.com/destinations/sydney/sydney-north/mosman

E.g. Outdoor dining in Sydney: https://www.sydney.com/things-to-do/food-and-drink/food/sydney-restaurants/outdoor-dining

Question 6

Road Trip

Accepted Answer

Landing page: https://www.visitnsw.com/things-to-do/drives-and-road-trips

Road trips are their own section of the website, and in terms of page creation, they are shell pages, which we pull through code from the ATDW platform. The road trip content itself is accessed via the Alpaca platform.

Road trip example: Cool Coast to Intrepid Inland

All instructions on how to build this page and the widgets required can be found here:

"Building a Road Trip from Alpaca into Drupal"

Question 7

*Miscellaneous

Accepted Answer

Really only ever for pages like this Digital Publisher Guide. It's in the backend as a page type classification so reporting isn't affected by staff having pages like this.

Roadtrip

Redaktioneller Inhalt

ATDW-Produktseite / Produktprofilseite

Metadaten

Redaktionelle Navigationsseite

Widget-Index

Webseitenvorlagen/Seitentypen

Artikel

Drei verschiedene Stile auf höchstem Niveau:

Innerhalb jeder dieser Kategorien gibt es jedoch Unterkategorien .

Listenartikel:

Route:

Standard:

Slip

Navigation für den Benutzer

Artikeltitel

ATDW-Produktseite / Produktprofilseite

ATDW-Produktliste

URLs der Produktlisten:

Wann man eine bestehende Seite bearbeiten sollte, anstatt eine neue zu erstellen:

Wann sollte man eine neue Seite erstellen und wann eine bestehende bearbeiten?

Erstellen einer Produktlistenseite

Seitenmetadaten – Headerbildcontainer

Menüeinstellungen

Redaktionelle Navigationsseite

Redaktioneller Inhalt

Roadtrip

*Verschiedenes

Artikel

Wortzähler (zum Kopieren für Artikel)

Alpaka