Landing page for Sydney: https://www.sydney.com/articles Landing page for Visitnsw: https://www.visitnsw.com/articles Three different styles at the highest level: Listicles: Best rooftop bars in Sydney Itinerary: A 72-hour nature staycation on the Northern Beaches Standard: What to do in Sydney in winter There are sub-types within each of these however. Listicle: Subtype 1: Experience led listicles (multiple products aligned as a theme per point): https://www.sydney.com/articles/valentines-day Subtype 2: Product led listicles (individual products per point): https://www.sydney.com/articles/rooftop-pools-in-sydney NOTE: Listicles can have numbers either ascending or descending, or can leave off Example of numbers ascending : https://www.sydney.com/articles/unique-ways-to-experience-sydney-icons Example of numbers descending : https://www.sydney.com/articles/unforgettable-sydney-instagram-spots Example of no numbers : https://www.sydney.com/articles/sunrise-in-sydney Itinerary: Subtype 1: Multiple days (split out as specific individual products per Morning/Afternoon/Night including Key Facts): https://www.sydney.com/articles/3-day-dog-friendly-itinerary-in-sydney Subtype 2: Day trip (split out into many options for products per morning/afternoon/night): https://www.sydney.com/articles/day-trip-to-the-northern-beaches Standard: Longer form content, no sub-types https://www.sydney.com/articles/what-to-do-in-sydney-in-winter Located in the CMS to build: Content > Add content > Article

Standard Article Example

These are generally longer form content Example: Travel hack: What can I do in Sydney in Winter? Where to find the best cocktails in Sydney's CBD

Subtype 1: Experience led listicles M ultiple products aligned as a theme per point https://www.sydney.com/articles/valentines-day Subtype 2: Product led listicles Individual products per point https://www.sydney.com/articles/rooftop-pools-in-sydney NOTE: Listicles can have numbers either ascending or descending, or can leave off Example of numbers ascending : https://www.sydney.com/articles/unique-ways-to-experience-sydney-icons Example of numbers descending : https://www.sydney.com/articles/unforgettable-sydney-instagram-spots Example of no numbers : https://www.sydney.com/articles/sunrise-in-sydney

Listicle Instructions

A few points when building a listicle Choosing Numbers Linking Numbers Into Copy Linking ATDW (highlight the text to be linked and then select the baby yoda icon in format bar) Formatting Copy External Links in Copy Add the Image (camera icon end of format bar) Adding Icons - Map Marker or Clock Front end example: How to do:

Subtype 1: Multiple days S plit out as specific individual products per Morning/Afternoon/Night including Key Facts https://www.sydney.com/articles/3-day-dog-friendly-itinerary-in-sydney Subtype 2: Day trip S plit out into many options for products per morning/afternoon/night https://www.sydney.com/articles/day-trip-to-the-northern-beaches

Teaser tiles are what are pulled through onto editorial pages: Teaser image = vertical/portrait image Teaser image horizontal = of course horizontal/landscape (what is shown above in the screenshot)