Taylor Swift at Madame Tussauds

In news that's sure to make every Swiftie's wildest dreams come true, global entertainment brand Madame Tussauds unveils its biggest figure launch to date, creating not one, but 13 brand new Taylor Swift wax figures. The figures, launching in 13 cities across four continents, will make guests feel as if they've stepped on stage at Taylor Swift | The Eras Tour.

This simultaneous multi-figure launch is the most ambitious in Madame Tussauds' 250-year history, reflecting Taylor Swift's standing as one of the most influential and enduring artists of the 21st century. The trailblazing star recently wrapped her record-breaking Taylor Swift | The Eras Tour – selling-out 149 dates across five continents – and now Madame Tussauds marks this legacy by immortalising iconic moments from the historic tour for fans around the world.

This launch marks the biggest undertaking by Madame Tussauds since unveiling seven Harry Styles figures in 2023 and eight Lady Gaga figures in 2011. Rolling out across the world-famous entertainment brand's global estate, the new figures will appear in the Amsterdam, Berlin, Blackpool, Budapest, Hollywood, Hong Kong, Las Vegas, London, Nashville, New York, Orlando and Sydney attractions, with a touring figure kicking off its residency in Shanghai.