Question 1

Building & Hosting a Competition on Sydney.com/Visitnsw.com - process for all teams involved

Accepted Answer

Entire process including other teams:

People who will action the work of building the competition/process it follows:

Helene (builds the Salesforce Form)
Millie (builds the website pages)
Marcelo (adds the Salesforce Form to the website pages)
Millie then sets the pages live & adds tiles if briefed to Homepage

People who should be initially flagged/notified via an Email of the work as a heads up of the Competition:

Helene
Millie + Jenny
Marcelo + Nina
Eloise + Sam

Key Components for a competition:

Clear Prize + Dates + Comp Requirements
A salesforce competition form created (you will need to brief in Helene Gabrielsson <helene.gabrielsson@dnsw.com.au>)
3 website pages briefed in to Website Content team + 3 viable image options for the header (you will need to brief in Millie Harvey <millie.harvey@dnsw.com.au>)
If copy is required to be written, brief in Eloise from Editorial with the key information (Eloise Basuki <Eloise.Basuki@dnsw.com.au>)
Dev work lodged (you will need to brief in Nina Malmstrom <nina.malmstrom@dnsw.com.au>)
A list of where you’re requiring this to be promoted on either Sydney.com or Visitnsw.com (included on Millie's brief, CC: Jenny Gerada)

Turn-around time for Completion = 2 weeks.

Helene = 1 week max minimum - 2 weeks is ideal
Eloise = if copy is required, 3 days minimum
Millie = 3 days minimum after being provided ALL assets, not partially provided
Marcelo = 2 days (includes testing)

Step 1:

Send a heads up email to everyone (list of people above) that a comp is coming, what the dates are and what the turn-around time for work to be completed is.

Note: Millie & Helene can work at the same time separately, Marcelo will need everything completed before he can begin his part

Step 2:

Send the key info (bullet points below) via email to Helene. CC in Millie & Marcelo.

Mandatory Salesforce Components Provided by Competition Lead:

List of new questions/fields for the form
Who should be the owner of the Leads in Salesforce?
Who should have access to the Leads in Salesforce?
The URL to terms & conditions page (Millie can provide this before work commences)

Step 3:

Create a Monday.com form for Millie. Attach images and copy for each page. Millie will provide you with the URLs.

If you require copy to be written, you will need to brief in Eloise before briefing Millie.

Monday Form: https://forms.monday.com/forms/392ed437d267aa36b2e1d32bf30c7621?r=use1 | Select Activity Type: Miscellaneous Digital Requests

Please attach all comp images + copy to this form.

Specs:

Images = minimum of 3 x :

3200pxl width x 1800pxl height (can be larger – this is just the very smallest we can use)
File format: .jpg / .jpeg
No text or logo's on images

Copy:

Landing Page

Introduction copy 25-30 words
Prize inclusions paragraph
Instructions on how to participate (if required)

Thank you Page

We can just include generic “Thank you for participating, your entry has been submitted” copy unless you specify otherwise

Ts&Cs

You will need your document approved by Neville, then provide the copy to Millie without any tracked changes, only provide the final approved copy in a word document via Sharepoint.

Step 4:

Helene to create a Jira Ticket for Dev Team, tag Millie in the description so she can provide the URLs.

Jira ticket: https://destinationnsw.atlassian.net/jira/software/c/projects/DRUPAL8/boards/145

Select: Drupal 8 Project | Issue Type: Task | Assignee: Nina | Provide: HTML code of Comp Form

Example ticket: https://destinationnsw.atlassian.net/browse/DRUPAL8-3544?focusedCommentId=79548&page=com.atlassian.jira.plugin.system.issuetabpanels%3Acomment-tabpanel#comment-79548

Marcelo will then add the HTML code to the comp landing page and complete testing. He'll let Millie know when it's ready.

Step 5:

Millie will set the pages live & add the competition tile (if you have briefed it) onto the homepage

Question 2

Info for the producer

Accepted Answer

URLs for competition pages

You can provide the urls for salesforce/the competition lead before you've built them. Just follow the correct structure as per below:

Page the competition form lives on (competition landing page):
map this to the events section if the comp is related to an event. Always have the name of the event followed by 'competition'. E.g. https://www.sydney.com/events/fleurs-de-villes-competition (now archived but copy the url structure)
map this to the homepage if the comp is not related to an event. Always have the name of the competition followed by 'competition'. https://www.sydney.com/family-adventure-in-sydney-competition
Thankyou for entering page:
this is so the user knows their entry went through. Map this to the competition landing page always. URL slug should only be /thank-you E.g. https://www.sydney.com/terms-of-use/fleurs-de-villes-competition/thank-you
Terms & conditions page:
we always map these to our 'Terms of Use' section in the website because it is legal information, and most likely lives on for a certain period of time after the competition closes and the competition pages get taken down. It's a legal requirement to still have the terms and conditions info accessible after the comp initially closes. So the URL can't be attached to the competition page if it's being archived. E.g. https://www.sydney.com/terms-of-use/fleurs-de-villes-competition (now archived but copy the url structure)

Building the competition pages

If you filter in the backend of our CMS the content type of "page" and use the keyword "competition" you can find all the old competition pages in there and copy the naming structures and widget types to help build out the new competition pages.

A couple notes though:

Competition landing page
Marcelo adds the competition form onto the page, and also will do the testing and communicate with Salesforce. All the publisher needs to do here is build the page frame, with the header image, and add the intro copy plus any extra supporting widgets they want on there. As mentioned above, you'll need to provide these URLs onto the Jira ticket for both Salesforce manager and Marcelo to complete their jobs. See process information in FAQ above here if more info is required on responsibilities.
Thankyou for entering page
There's actually generally almost zero content on this page. What is on there though is a header image, and the title of the page displayed in the header container will be something like "thank you for entering", then possibly one sentence in an intro copy widget, but it's not mandatory. It's just so the user visually can see something in front of them has changed and their submission went through. Sometimes the editorial team might ask you to add on some extra content such as tiles to plan a holiday, but it's not for every comp.
Terms & conditions page
You'll be provided the information, and will have to manually type in all of the prefixes to the bullet points e.g. i. ii. iii. | a. b. c. | 1. 2. 3. etc etc - it'll be provided in the copy to you so you can match what's given, but our CMS doesnt have that many sub-bullets built into the formatting functionality, so you need to manually fix it all.
Anchor widget to advertise the competition
This is generally forgotten about until the last minute, and then they'll ask if there can be the anchor widget to advertise on the homepage. Just keep that in mind when receiving images to make sure there's one included that fits the specs for desktop and mobile, and let Tarsh know so there can be some copy written.
Closing the competition
When the competition is over, there is usually a period of time where the page will remain live, but you will strip off all the widgets including the competition form, and replace these with some simple intro copy that lets users know they can no longer enter into the competition as it has closed. This is because the links to the competition are generally included in an EDM or old ad space still accessible. So make sure whoever briefs in the competition lets you know the close date and specific time for the competition, and you have copy ready to go built in a widget so you can add that copy to the page, and pull off the widgets with the form on there.

In addition to this, you might have to publish the names of the winners onto the Terms and Conditions page, and have that published for a period of time. This is a legal requirement for some competitions, and apparently is so it validates that a real person has won the competition and that it's not a scam/fraud with someone internally winning. This changes pending whether it's a DNSW comp (e.g. Somewhere New team) or if it's an Event comp (e.g. Mary Poppins but we're housing the comp and running it for them).
You can just ask how long all the pages need to remain live for, but there's zero urgency to take them down as long as the competition entry form isn't displaying once the competition has closed. Obviously eventually they'll come down after a period of time, but it's better for the users invested in the comp and people who have entered to be able to find information on it than not be able to find any information at all.

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