Briefing the Producer: Images

As context, every single image the producer uploads requires the following mandatory criteria: So as a concise list, these 3 pieces of information are needed for the producer to upload any image: What the image is of If natural attraction or place = name of it + location If of product = what is it of + business name Photographer Credit Where the image came from If ATDW = ATDW - listing name If DNSW Image Library = ID If other Gov Library = their acronym + their ID If direct = business name Unfortunately it does take a bit more time to get this information, but without it, it's really hard to be able to move forward with a brief and fill in information as a producer. When that information is missed the producer has to then go and try and find all this information, which takes quite a lot of time.

Checking image rights in ATDW

It's important to always log into ATDW to obtain the information for image credits and image copyright separately, rather than saving an image from the product list page on one of our sites Sydney.com or Visitnsw.com Reason being, is that when an image is sent to the producer like so: This is the amount of information the producer has not been given: So then the producer needs to go find all of this - but the folder name isn't the ATDW name, which means the producer also needs to try track that down: ATDW - Lolita's Mexican Cantina - Lamb Tacos - Credit Kristy Mason Photography Copyright PLB Group

Saving an image from ATDW

Instructions for downloading an image from ATDW at full res size. Below is a screenshot of the steps and each number matches the point below: In the ATDW listing, go into “Photo’s”, which sits in the vertical orange bar on the left hand side Click on one of the images you want so it appears in a larger size within your screen at the top and right click With your mouse over the image, right click, and click on “inspect” A bar will appear on the right hand side of the screen or it'll be in a section at the bottom. At the top of this grey pop-out bar, you’ll see “sources”. It should be the third option along. If you click that, there’s a drop down of heaps of options. Click on the one that has an icon of a cloud and then says: “ assets.atdw-online.com.au ” – this is just you accessing the code of the database, and then you’ve now navigated to where the files are saved. Click on the “images” folder – all the images will appear in a long list. If you click through each one, you’ll see what image it is. Find the one you’re after and right click and open in a new window. In the url at the top of your image opened, just backspace out the characters that appear after the “.jpeg” or “.jpg” – the characters are just making your image display smaller than it really is. By backspacing that out you can see the quality of the image at its full size and then save it to your own files. NOTE: please save the file name as: ATDW - name of the listing - credit photographer or owning org. E.g. ATDW - Sydney Opera House - Credit Opera Australia | ATDW - Wild Flower Tour - Credit Eugene P Photography If you're saving multiple images, just include what the image is of after the name of the listing e.g. ATDW - Wild Flower Tour - aerial of flower field - Credit Eugene P Photography You don’t have to start from scratch for this process per image, you can just go back to that list of images in the sources bar Note: if you get sick of having to scroll through that super long list of images to choose from, refresh the webpage, and it’ll start that list from just the ones on the page you’re on

Preferred method for briefing any image

FROM ATDW: If there are images available from an ATDW listing, the fastest method is to include the URL to the live listing, and have a selection of images. E.g. Choice of 1,3,4,6 or 10 from: https://www.visitnsw.com/destinations/north-coast/the-tweed-area/kingscliff/food-and-drink/lolitas-mexican-cantina FROM OPERATOR: If there are images available from the Operator, can the folder name be saved as the correct business name, including the image credit. Can there be some reference of detail as to what the images are of, so the producer can fill out ALT text and the rest of the fields when uploading an image? FROM IMAGE LIBRARY: Please keep the ID as the file name, and include in the folder where the images are saved the downloadable PDF of the image details, so when the producer uploads the image they have the relevant information to do so (location/details). FROM EXTERNAL GOV LIBRARY: Please include the image ID numbers with the relevant Gov Abbreviation - e.g. OEH 156822, but also include the downloadable PDF of the image details in the folder, so the producer can include which library it's been sourced from, and the relevant information about it (location/details). Just as a friendly reminder this is the required information for the producer each time: What the image is of If natural attraction or location = name of it + location If of product = what is it of + business name Photographer Credit Where the image came from If ATDW = ATDW - listing name If DNSW Image Library = ID If other Gov Library = their acronym + their ID If direct = business name WHAT TO AVOID: Avoid briefing images like this: When this is all the information that's readily available:

Briefing the Producer: Copy

Please make sure the copy is without any comments through it, and has been proof read before submitting. If copy is provided that isn't clean, the producer has to manually remove from the source code the comments individually, which takes 4x longer. What to avoid:

Hierarchy Change Process & Checklist

These are the critical components to be addressed when changing the location hierarchy in either Sydney.com or Visitnsw.com. Key Components : Agreed new region or area terminology and location structure Updated CMS structure + hierarchy Updated consumer facing content Comms for - External Stakeholders involved > DN - DNSW Regional Hub - DNSW Consumer Marketing - DNSW PR & Partnerships info kit - DNSW Image Library Turn-around time for Completion = 4 weeks once changes are approved Step 1: Sign off on new location region/area names, and location structure Who: Associate Director Digital Publishing & Distribution What: Map out the new region/area/towns with consultation from DNSW internally Steps: Confirm the “area” names - or any new location names including region changes, town mapping etc in consultation with Regional Hub Team. Inform Website Development Team that changes to hierarchy are coming & log time with Associate Director of Website. Step 2: Establish Latitude/Longitude for the new Region/Area/Towns that are incorporated in the change Who: Associate Director Digital Publishing & Distribution, Consumer Marketing What: Collaborate and consult with Regional Hub team to set geo location. Steps: After input/engagement with relevant stakeholders establish the new boundary lines and centre point for the new location that’s requested. This will impact maps, product placement, article tagging, ATDW urls etc. You need this for the roll out of the changes to give to the Developers + ATDW (and Alpaca if changes impact state maps). Note: As regions can be quite large, and don’t follow straight lines, will need to establish which point is plotted as the main point pin – usually one of the town centres, as well as the extremities to show which towns are included or excluded. Can reference Google Maps points & council boundaries. Step 3: Audit websites Sydney.com & Visitnsw.com for all impacted content Who: Senior Digital Publisher & Digital Content Manager What: Website developers to build new location in hierarchy and move subsequent locations Steps: Run Monsido test to pull all links & content referencing both old and new locations Consolidate + create list of all impacted consumer facing content/editorial/destination pages Consolidate + create list of all impacted consumer facing website navigation (tiles/mega menu) Consolidate + create list of all impacted consumer facing articles Consolidate + create list of all impacted Road Trips (Alpaca) Consolidate + create list of all impacted image titles, alt text + captions Consult with Senior Digital Product Coordinator on impacted ATDW listings for slug rebuild Step 4: Roll out structural hierarchy changes in CMS & ATDW Part A Who: Digital Projects Manager/Developers What: Website developers to build new location in hierarchy and move subsequent locations Steps: Delete/move old hierarchy location in CMS Create new hierarchy locations in CMS Dev team to change filters in Articles and run a script to move existing articles - old to new locations Dev team to build new filter options in Product Lists Dev team to build new location if required in Road Trip filters: Widget: itinerary tile Part B Who: Senior Digital Product Coordinator What: Inform ATDW of new hierarchy Steps: Inform ATDW of new hierarchy and which locations require API realignment Part C Who: Senior Digital Publisher What: Rebuild ATDW Slugs Steps: Rebuild slugs of the new area or region or town Rebuild slugs of the old area or town – need to avoid duplication of listings in the old area – make sure both the original and new locations are treated the same with rebuilding to avoid bugs/duplicated content etc. Step 5: Roll out consumer facing content changes in CMS for both Sydney & Visitnsw Part A Who: Digital Content Manager What: Rewrite, edit & brief Senior Digital Publisher with new consumer facing content reflecting the new locations/hierarchy Steps: Edit existing copy or write new copy from the consolidated list in step 3, and brief Senior Publisher with new content: - Sydney & VisitNSW Destination navigation page - All affected region & area destination pages – both old & new (intros/body/meta data) - Website navigation (tiles/mega menu) - including high level navigation pages that regions are linked > As an example on highest level accommodation page, midway down user to filter by location tile - Articles - Road Trips (Alpaca) > this is pending who is responsible for the Road Trip content Update content plan & strategy docs to reflect new changes Part B Who: Senior Digital Publisher What: Roll out consumer facing content changes in CMS for both Sydney & Visitnsw Steps: - Complete all briefs provided by Digital Content Manager relating to content updates - Change page templates on affected pages - Move parent & child pages in CMS hierarchy & regenerate slugs (urls) - Confirm all Meta Data has been updated on old + new - Implement all relevant redirects from editorial pages - Update all image titles, alt text + captions impacted - Update all Road Trip filters: Widget: itinerary tile - Update all Product Lists on relevant Destination Pages to reflect new product results - Update all Article tags if not completed by Website Development Team Step 6: Deliver Comms to stakeholders announcing changes Who: Associate Director Digital Publishing & Distribution What: Create and deliver new terminology, official destination names and structure, to all relevant stakeholders both internally and externally. Steps: Inform Destination Network and DNSW Regional Hub Inform all DNSW Consumer Marketing – in particular Social Team/PR Inform DNSW Image Library (to reflect changes in naming conventions on image assets + search) Create and provide information summary kit/FAQs for external stakeholders

Sydney, Australia - Official Travel & Accommodation Website

标题 -悉尼出发的 7 大最佳无车一日游

Read more about 标题 -悉尼出发的 7 大最佳无车一日游

层次结构变更流程和清单

层级变更流程和清单

这些是更改悉尼或 Visitnsw.com 中的位置层次结构时需要解决的关键组件。

关键组件：

商定新的区域或地区术语和位置结构
更新了 CMS 结构 + 层次结构
更新了面向消费者的内容
通讯
- 涉及的外部利益相关者 > DN
- DNSW 区域中心
- DNSW 消费者营销
- DNSW 公关与合作信息包
- DNSW 图像库

完成周期 = 变更获得批准后 4 周

步骤 1：签署新地点区域/地区名称和地点结构

人员：数字出版与发行副总监

内容：在 DNSW 内部咨询下绘制新区域/地区/城镇的地图

步骤：
与区域中心团队协商确认“区域”名称 - 或任何新地点名称，包括区域变化、城镇地图等。

通知网站开发团队层次结构即将发生变化并与网站副总监记录时间。

步骤 2：为纳入变更的新区域/地区/城镇建立纬度/经度

人员：数字出版与发行、消费者营销副总监

内容：与区域中心团队合作并协商设置地理位置。

步骤：在与相关利益相关者进行意见反馈/接触后，为所请求的新位置建立新的边界线和中心点。
这将影响地图、产品展示、文章标记、ATDW URL 等。您需要它来推出更改，以便提供给开发人员 + ATDW（如果更改影响状态地图，则需要提供给 Alpaca）。

注意：由于区域可能很大，且并非沿直线分布，因此需要确定哪个点作为主要点图钉（通常是城镇中心之一），以及用于显示哪些城镇包含在内或排除在外的末端。可以参考谷歌地图上的点和议会边界。

步骤 3：审核网站悉尼和 Visitnsw.com 中所有受影响的内容

职位：高级数字出版商和数字内容经理

内容：网站开发人员按层次结构构建新位置并移动后续位置

步骤：
运行 Monsido 测试以提取引用新旧位置的所有链接和内容
整合并创建所有受影响的面向消费者的内容/编辑/目标页面的列表
整合并创建所有受影响的面向消费者的网站导航列表（图块/超级菜单）
整合并创建所有受影响的面向消费者的文章列表
整合并创建所有受影响的公路旅行清单（羊驼）
整合并创建所有受影响图像标题、替代文本和标题的列表
咨询高级数字产品协调员，了解受影响的ATDW 列表，以便重建 slug

步骤 4：在 CMS 和 ATDW 中推出结构层次结构更改

A 部分

人员：数字项目经理/开发人员

内容：网站开发人员按层次结构构建新位置并移动后续位置

步骤：
删除/移动 CMS 中的旧层次结构位置
在 CMS 中创建新的层次结构位置
开发团队更改文章中的过滤器并运行脚本将现有文章从旧位置移动到新位置
开发团队在产品列表中构建新的过滤选项
如果需要，开发团队将在“公路旅行”过滤器中构建新位置：小部件：行程图块

B 部分

人员：高级数字产品协调员

内容：通知 ATDW 新的层级结构

步骤：通知 ATDW 新的层级结构以及哪些位置需要重新调整 API

C 部分

人员：高级数字出版人

内容：重建 ATDW Slugs

步骤：
重建新区域、地区或城镇的地块
重建旧区域或城镇的区域 - 需要避免在旧区域中重复列出 - 确保原始位置和新位置在重建时得到相同的处理，以避免出现错误/重复内容等。

步骤 5：在悉尼和 Visitnsw 的 CMS 中推出面向消费者的内容更改

A 部分

人员：数字内容经理

内容：重写、编辑并向高级数字出版商简要介绍面向消费者的新内容，以反映新的地点/层次结构

步骤：
编辑现有副本或根据步骤 3 中的合并列表编写新副本，并向高级出版商简要介绍新内容：
-悉尼和 VisitNSW 目的地导航页面
- 所有受影响的区域和地区目标页面 - 包括旧的和新的（简介/正文/元数据）
- 网站导航（图块/超级菜单） - 包括区域链接的高级导航页面
> 以最高级别的住宿页面为例，用户可以通过中间位置的图块进行筛选
- 文章
- 公路旅行（羊驼）> 这取决于谁负责公路旅行的内容

更新内容计划和策略文档以反映新的变化

B 部分

人员：高级数字出版人

什么： 在悉尼和 Visitnsw 的 CMS 中推出面向消费者的内容更改

步骤：
- 完成数字内容经理提供的所有与内容更新相关的简报
- 更改受影响页面上的页面模板
- 在 CMS 层次结构中移动父页面和子页面并重新生成 slug（url）
- 确认所有元数据已在旧的和新的上更新
- 从编辑页面实施所有相关重定向
- 更新所有受影响的图像标题、替代文本和标题
- 更新所有公路旅行过滤器：小部件：行程图块
- 更新相关目标页面上的所有产品列表以反映新的产品结果
- 如果网站开发团队尚未完成，请更新所有文章标签

步骤 6：向利益相关者发布变更公告

人员：数字出版与发行副总监

什么： 创建并向所有内部和外部相关利益相关者提供新的术语、官方目的地名称和结构。

步骤：
通知目的地网络和 DNSW 区域中心
通知所有 DNSW 消费者营销 - 特别是社交团队/公关
通知 DNSW 图像库（以反映图像资产 + 搜索的命名约定的变化）
为外部利益相关者创建并提供信息摘要工具包/常见问题解答

向制片人介绍情况

向制作人介绍：图片

作为背景，制作人上传的每张图片都需要满足以下强制性标准：

因此，简而言之，制作人上传任何图像都需要以下 3 条信息：

图像是什么
如果自然景点或地点 = 其名称 + 位置
如果产品=它是什么+公司名称
摄影师致谢
图片来源
如果 ATDW = ATDW - 列表名称
如果 DNSW 图像库 = ID
如果其他政府图书馆 = 他们的首字母缩写 + 他们的 ID
如果直接=企业名称

遗憾的是，获取这些信息确实需要更多时间，但如果没有这些信息，制片人就很难推进剧情简介并补充信息。如果缺少这些信息，制片人就必须重新尝试查找所有信息，这会花费相当多的时间。

在 ATDW 中检查图像权利

务必登录 ATDW 单独获取图片来源和图片版权信息，而不是从我们网站悉尼或 Visitnsw.com 上的产品列表页面保存图片。

原因是，当图像像这样发送给制作人时：

这是生产者尚未得到的信息量：

因此，制作人需要去找到所有这些 - 但文件夹名称不是 ATDW 名称，这意味着制作人也需要尝试追踪它：

从 ATDW 保存图像

如何从 ATDW 下载全分辨率图片。以下是步骤截图，每个数字对应以下要点：

在 ATDW 列表中，进入“照片”，它位于左侧的垂直奥兰治栏中
单击您想要的图像之一，使其在屏幕顶部以较大尺寸显示，然后右键单击
将鼠标悬停在图像上，右键单击，然后单击“检查”
屏幕右侧或底部会显示一个栏目。在这个灰色弹出栏的顶部，你会看到“来源”。它应该是第三个选项。点击它，会弹出一个包含大量选项的下拉菜单。
单击带有云图标的图标，然后显示：“ assets.atdw-online.com.au ” - 这只是您访问数据库的代码，然后您现在导航到保存文件的位置。
点击“图片”文件夹——所有图片都会出现在一个长列表中。点击每张图片，就能看到它的具体内容。
找到您想要的那个，然后右键单击并在新窗口中打开。
在打开的图片顶部的网址中，只需使用退格键删除“.jpeg”或“.jpg”后面的字符即可——这些字符会使图片显示尺寸比实际尺寸小。通过删除这些字符，您可以查看图片的全尺寸质量，然后将其保存到您自己的文件中。注意：请将文件名保存为：ATDW - 房源名称 - 版权摄影师或所有者机构。
例如 ATDW -悉尼歌剧院- 图片来源：澳大利亚歌剧院 | ATDW - 野花之旅 - 图片来源：Eugene P Photography
如果您要保存多张图片，只需在列表名称后添加图片即可，例如ATDW - 野花之旅 - 花田航拍 - 图片来源：Eugene P 摄影
您不必从头开始处理每张图片，只需返回到源栏中的图片列表即可