Briefing the Producer: Images

As context, every single image the producer uploads requires the following mandatory criteria: So as a concise list, these 3 pieces of information are needed for the producer to upload any image: What the image is of If natural attraction or place = name of it + location If of product = what is it of + business name Photographer Credit Where the image came from If ATDW = ATDW - listing name If DNSW Image Library = ID If other Gov Library = their acronym + their ID If direct = business name Unfortunately it does take a bit more time to get this information, but without it, it's really hard to be able to move forward with a brief and fill in information as a producer. When that information is missed the producer has to then go and try and find all this information, which takes quite a lot of time.

Checking image rights in ATDW

It's important to always log into ATDW to obtain the information for image credits and image copyright separately, rather than saving an image from the product list page on one of our sites Sydney.com or Visitnsw.com Reason being, is that when an image is sent to the producer like so: This is the amount of information the producer has not been given: So then the producer needs to go find all of this - but the folder name isn't the ATDW name, which means the producer also needs to try track that down: ATDW - Lolita's Mexican Cantina - Lamb Tacos - Credit Kristy Mason Photography Copyright PLB Group

Saving an image from ATDW

Instructions for downloading an image from ATDW at full res size. Below is a screenshot of the steps and each number matches the point below: In the ATDW listing, go into “Photo’s”, which sits in the vertical orange bar on the left hand side Click on one of the images you want so it appears in a larger size within your screen at the top and right click With your mouse over the image, right click, and click on “inspect” A bar will appear on the right hand side of the screen or it'll be in a section at the bottom. At the top of this grey pop-out bar, you’ll see “sources”. It should be the third option along. If you click that, there’s a drop down of heaps of options. Click on the one that has an icon of a cloud and then says: “ assets.atdw-online.com.au ” – this is just you accessing the code of the database, and then you’ve now navigated to where the files are saved. Click on the “images” folder – all the images will appear in a long list. If you click through each one, you’ll see what image it is. Find the one you’re after and right click and open in a new window. In the url at the top of your image opened, just backspace out the characters that appear after the “.jpeg” or “.jpg” – the characters are just making your image display smaller than it really is. By backspacing that out you can see the quality of the image at its full size and then save it to your own files. NOTE: please save the file name as: ATDW - name of the listing - credit photographer or owning org. E.g. ATDW - Sydney Opera House - Credit Opera Australia | ATDW - Wild Flower Tour - Credit Eugene P Photography If you're saving multiple images, just include what the image is of after the name of the listing e.g. ATDW - Wild Flower Tour - aerial of flower field - Credit Eugene P Photography You don’t have to start from scratch for this process per image, you can just go back to that list of images in the sources bar Note: if you get sick of having to scroll through that super long list of images to choose from, refresh the webpage, and it’ll start that list from just the ones on the page you’re on

Preferred method for briefing any image

FROM ATDW: If there are images available from an ATDW listing, the fastest method is to include the URL to the live listing, and have a selection of images. E.g. Choice of 1,3,4,6 or 10 from: https://www.visitnsw.com/destinations/north-coast/the-tweed-area/kingscliff/food-and-drink/lolitas-mexican-cantina FROM OPERATOR: If there are images available from the Operator, can the folder name be saved as the correct business name, including the image credit. Can there be some reference of detail as to what the images are of, so the producer can fill out ALT text and the rest of the fields when uploading an image? FROM IMAGE LIBRARY: Please keep the ID as the file name, and include in the folder where the images are saved the downloadable PDF of the image details, so when the producer uploads the image they have the relevant information to do so (location/details). FROM EXTERNAL GOV LIBRARY: Please include the image ID numbers with the relevant Gov Abbreviation - e.g. OEH 156822, but also include the downloadable PDF of the image details in the folder, so the producer can include which library it's been sourced from, and the relevant information about it (location/details). Just as a friendly reminder this is the required information for the producer each time: What the image is of If natural attraction or location = name of it + location If of product = what is it of + business name Photographer Credit Where the image came from If ATDW = ATDW - listing name If DNSW Image Library = ID If other Gov Library = their acronym + their ID If direct = business name WHAT TO AVOID: Avoid briefing images like this: When this is all the information that's readily available:

Briefing the Producer: Copy

Please make sure the copy is without any comments through it, and has been proof read before submitting. If copy is provided that isn't clean, the producer has to manually remove from the source code the comments individually, which takes 4x longer. What to avoid:

Hierarchy Change Process & Checklist

These are the critical components to be addressed when changing the location hierarchy in either Sydney.com or Visitnsw.com. Key Components : Agreed new region or area terminology and location structure Updated CMS structure + hierarchy Updated consumer facing content Comms for - External Stakeholders involved > DN - DNSW Regional Hub - DNSW Consumer Marketing - DNSW PR & Partnerships info kit - DNSW Image Library Turn-around time for Completion = 4 weeks once changes are approved Step 1: Sign off on new location region/area names, and location structure Who: Associate Director Digital Publishing & Distribution What: Map out the new region/area/towns with consultation from DNSW internally Steps: Confirm the “area” names - or any new location names including region changes, town mapping etc in consultation with Regional Hub Team. Inform Website Development Team that changes to hierarchy are coming & log time with Associate Director of Website. Step 2: Establish Latitude/Longitude for the new Region/Area/Towns that are incorporated in the change Who: Associate Director Digital Publishing & Distribution, Consumer Marketing What: Collaborate and consult with Regional Hub team to set geo location. Steps: After input/engagement with relevant stakeholders establish the new boundary lines and centre point for the new location that’s requested. This will impact maps, product placement, article tagging, ATDW urls etc. You need this for the roll out of the changes to give to the Developers + ATDW (and Alpaca if changes impact state maps). Note: As regions can be quite large, and don’t follow straight lines, will need to establish which point is plotted as the main point pin – usually one of the town centres, as well as the extremities to show which towns are included or excluded. Can reference Google Maps points & council boundaries. Step 3: Audit websites Sydney.com & Visitnsw.com for all impacted content Who: Senior Digital Publisher & Digital Content Manager What: Website developers to build new location in hierarchy and move subsequent locations Steps: Run Monsido test to pull all links & content referencing both old and new locations Consolidate + create list of all impacted consumer facing content/editorial/destination pages Consolidate + create list of all impacted consumer facing website navigation (tiles/mega menu) Consolidate + create list of all impacted consumer facing articles Consolidate + create list of all impacted Road Trips (Alpaca) Consolidate + create list of all impacted image titles, alt text + captions Consult with Senior Digital Product Coordinator on impacted ATDW listings for slug rebuild Step 4: Roll out structural hierarchy changes in CMS & ATDW Part A Who: Digital Projects Manager/Developers What: Website developers to build new location in hierarchy and move subsequent locations Steps: Delete/move old hierarchy location in CMS Create new hierarchy locations in CMS Dev team to change filters in Articles and run a script to move existing articles - old to new locations Dev team to build new filter options in Product Lists Dev team to build new location if required in Road Trip filters: Widget: itinerary tile Part B Who: Senior Digital Product Coordinator What: Inform ATDW of new hierarchy Steps: Inform ATDW of new hierarchy and which locations require API realignment Part C Who: Senior Digital Publisher What: Rebuild ATDW Slugs Steps: Rebuild slugs of the new area or region or town Rebuild slugs of the old area or town – need to avoid duplication of listings in the old area – make sure both the original and new locations are treated the same with rebuilding to avoid bugs/duplicated content etc. Step 5: Roll out consumer facing content changes in CMS for both Sydney & Visitnsw Part A Who: Digital Content Manager What: Rewrite, edit & brief Senior Digital Publisher with new consumer facing content reflecting the new locations/hierarchy Steps: Edit existing copy or write new copy from the consolidated list in step 3, and brief Senior Publisher with new content: - Sydney & VisitNSW Destination navigation page - All affected region & area destination pages – both old & new (intros/body/meta data) - Website navigation (tiles/mega menu) - including high level navigation pages that regions are linked > As an example on highest level accommodation page, midway down user to filter by location tile - Articles - Road Trips (Alpaca) > this is pending who is responsible for the Road Trip content Update content plan & strategy docs to reflect new changes Part B Who: Senior Digital Publisher What: Roll out consumer facing content changes in CMS for both Sydney & Visitnsw Steps: - Complete all briefs provided by Digital Content Manager relating to content updates - Change page templates on affected pages - Move parent & child pages in CMS hierarchy & regenerate slugs (urls) - Confirm all Meta Data has been updated on old + new - Implement all relevant redirects from editorial pages - Update all image titles, alt text + captions impacted - Update all Road Trip filters: Widget: itinerary tile - Update all Product Lists on relevant Destination Pages to reflect new product results - Update all Article tags if not completed by Website Development Team Step 6: Deliver Comms to stakeholders announcing changes Who: Associate Director Digital Publishing & Distribution What: Create and deliver new terminology, official destination names and structure, to all relevant stakeholders both internally and externally. Steps: Inform Destination Network and DNSW Regional Hub Inform all DNSW Consumer Marketing – in particular Social Team/PR Inform DNSW Image Library (to reflect changes in naming conventions on image assets + search) Create and provide information summary kit/FAQs for external stakeholders

Sydney, Australia - Official Travel & Accommodation Website

層級變更流程與清單

這些是更改悉尼或 Visitnsw.com 中的位置層級結構時需要解決的關鍵元件。

關鍵組件：

商定新的區域或地區術語和位置結構
更新了 CMS 結構 + 層次結構
更新了面向消費者的內容
通訊
- 涉及的外部利害關係人 > DN
- DNSW 區域中心
- DNSW 消費者行銷
- DNSW 公關與合作資訊包
- DNSW 映像庫

完成周期 = 變更獲得批准後 4 週

步驟 1：簽署新地點區域/地區名稱和地點結構

人員：數位出版與發行副總監

內容：在 DNSW 內部諮詢下繪製新區域/地區/城鎮的地圖

步驟：
與區域中心團隊協商確認「區域」名稱 - 或任何新地點名稱，包括區域變更、城鎮地圖等。

通知網站開發團隊層級結構即將發生變化並與網站副總監記錄時間。

步驟 2：為納入變更的新區域/地區/城鎮建立緯度/經度

人員：數位出版與發行、消費者行銷副總監

內容：與區域中心團隊合作並協商設定地理位置。

步驟：在與相關利害關係人進行輸入/接觸後，為所要求的新位置建立新的邊界線和中心點。
這將影響地圖、產品展示、文章標記、ATDW URL 等。您需要它來推出更改，以提供給開發人員 + ATDW（如果更改影響狀態地圖，則需要提供給 Alpaca）。

注意：由於區域可能很大，且並非沿直線分佈，因此需要確定哪個點作為主要點圖釘（通常是城鎮中心之一），以及用於顯示哪些城鎮包含在內或排除在外的末端。可以參考谷歌地圖上的點和議會邊界。

步驟 3：審核網站悉尼和 Visitnsw.com 中所有受影響的內容

人物：高級數位出版商和數位內容經理

內容：網站開發人員以層次結構建立新位置並移動後續位置

步驟：
執行 Monsido 測試以提取引用新舊位置的所有連結和內容
整合並建立所有受影響的面向消費者的內容/編輯/目標頁面的列表
整合並建立所有受影響的面向消費者的網站導航清單（圖塊/超級選單）
整合並建立所有受影響的面向消費者的文章列表
整合並建立所有受影響的公路旅行清單（羊駝）
整合並建立所有受影響圖像標題、替代文字和說明的列表
諮詢高級數位產品協調員，了解受影響的ATDW 列表，以便重建 slug

步驟 4：在 CMS 和 ATDW 中推出結構層次結構更改

A 部分

人員：數位專案經理/開發人員

內容：網站開發人員以層次結構建立新位置並移動後續位置

步驟：
刪除/移動 CMS 中的舊層次結構位置
在 CMS 中建立新的層次結構位置
開發團隊將更改文章中的過濾器並運行腳本將現有文章（舊文章）移動到新位置
開發團隊在產品清單中建立新的過濾選項
如果需要，開發團隊將在「公路旅行」過濾器中建立新地點：小工具：行程圖塊

B 部分

人員：高級數位產品協調員

內容：通知 ATDW 新的層級結構

步驟：通知 ATDW 新的層級結構以及哪些位置需要重新調整 API

C 部分

人員：高級數位出版人

內容：重建 ATDW Slugs

步驟：
重建新區域、地區或城鎮的地塊
重建舊區域或城鎮的區域 - 需要避免在舊區域中重複列出 - 確保原始位置和新位置在重建時得到相同的處理，以避免錯誤/重複內容等。

步驟 5：在悉尼和 Visitnsw 的 CMS 中推出面向消費者的內容更改

A 部分

人員：數位內容經理

內容：重寫、編輯並向高級數位出版商簡要介紹面向消費者的新內容，以反映新的地點/層次結構

步驟：
編輯現有副本或根據步驟 3 中的合併清單編寫新副本，並向高級出版商簡要介紹新內容：
-悉尼和 VisitNSW 目的地導航頁面
- 所有受影響的區域和地區目標頁面 - 包括舊的和新的（簡介/正文/元資料）
- 網站導航（圖塊/超級選單） - 包括區域連結的高級導航頁面
> 以最高等級的住宿頁面為例，中途用戶可以按位置圖塊進行篩選
- 文章
- 公路旅行（羊駝）> 這取決於誰負責公路旅行的內容

更新內容計劃和策略文件以反映新的變化

B 部分

人員：高級數位出版人

什麼： 在悉尼和 Visitnsw 的 CMS 中推出面向消費者的內容更改

步驟：
- 完成數位內容經理提供的所有與內容更新相關的簡報
- 變更受影響頁面上的頁面模板
- 在 CMS 層次結構中移動父頁和子頁並重新產生 slug（url）
- 確認所有元資料已在舊的和新的上更新
- 從編輯頁面實施所有相關重定向
- 更新所有受影響的圖像標題、替代文字和說明
- 更新所有公路旅行過濾器：小工具：行程圖塊
- 更新相關目標頁面上的所有產品清單以反映新的產品結果
- 如果網站開發團隊尚未完成，請更新所有文章標籤

步驟 6：向利害關係人發布變更公告

人員：數位出版與發行副總監

什麼： 創建並向所有內部和外部相關利益相關者提供新的術語、官方目的地名稱和結構。

步驟：
通知目的地網路和 DNSW 區域中心
通知所有 DNSW 消費者行銷團隊 – 特別是社群團隊/公關
通知 DNSW 影像庫（以反映影像資產 + 搜尋的命名約定的變更）
為外部利害關係人建立並提供資訊摘要工具包/常見問題解答

向製片人介紹狀況

向製作人介紹：圖片

作為背景，製作人上傳的每張圖片都需要滿足以下強制性標準：

因此，簡而言之，製作人上傳任何圖像都需要以下 3 個資訊：

圖像是什麼
若自然景點或地點 = 其名稱 + 位置
如果產品=它是什麼+公司名稱
攝影師致謝
圖片來源
如果 ATDW = ATDW - 清單名稱
如果 DNSW 圖像庫 = ID
如果其他政府圖書館 = 其縮寫 + 其 ID
如果直接=公司名稱

遺憾的是，獲取這些資訊確實需要更多時間，但如果沒有這些信息，製片人就很難推進劇情簡介並補充資訊。如果缺少這些信息，製片人就必須重新嘗試查找所有信息，這會花費相當多的時間。

在 ATDW 中檢查圖像版權

務必登入 ATDW 單獨獲取圖片來源和圖片版權信息，而不是從我們網站悉尼或 Visitnsw.com 上的產品列表頁面保存圖片。

原因是，當圖像像這樣發送給製作人時：

這是生產者尚未得到的資訊量：

因此，製作人需要去找到所有這些 - 但資料夾名稱不是 ATDW 名稱，這意味著製作人也需要嘗試追蹤它：

從 ATDW 儲存影像

如何從 ATDW 下載完整解析度尺寸的圖片。以下是步驟截圖，每個數字對應以下要點：

在 ATDW 清單中，進入“照片”，它位於左側的垂直奧蘭芝（Orange）欄中
按一下您想要的圖像之一，使其在螢幕頂部以較大尺寸顯示，然後右鍵單擊
將滑鼠懸停在圖像上，右鍵單擊，然後單擊“檢查”
螢幕右側或底部會顯示一個欄位。在這個灰色彈出欄的頂部，你會看到「來源」。它應該是第三個選項。點擊它，會彈出一個包含大量選項的下拉式選單。
點擊帶有雲端圖示然後顯示“ assets.atdw-online.com.au ”的那個 - 這只是您訪問資料庫的程式碼，然後您現在導航到保存檔案的位置。
點擊「圖片」資料夾－所有圖片會顯示在一長串清單中。點擊每張圖片，就能看到具體圖片。
找到您想要的那個，然後右鍵單擊並在新視窗中打開。
在開啟的圖片頂部的網址中，只需使用退格鍵刪除“.jpeg”或“.jpg”後面的字元即可——這些字元會使圖片顯示尺寸比實際尺寸小。透過刪除這些字符，您可以查看圖片的全尺寸質量，然後將其儲存到您自己的檔案中。注意：請將檔案名稱儲存為：ATDW - 房源名稱 - 版權攝影師或所有者機構。
例如 ATDW -悉尼歌劇院- 圖片來源：澳洲歌劇院 | ATDW - 野花之旅 - 圖片來源：Eugene P Photography
如果您要儲存多張圖片，只需在清單名稱後面新增圖片即可，例如ATDW - 野花之旅 - 花田空拍 - 圖片來源：Eugene P 攝影
您不必從頭開始處理每張圖片，只需返回來源列中的圖片清單即可