17 April 2013
Every year, the Mercedes Benz Fashion Week Australia sets up in Sydney to celebrate the fashion and culture that define our Australian style. For the first time, Carriageworks at Eveleigh (near Redfern) became the nation’s style attraction as Australia’s most innovative fashion designers, red carpet celebrities and retailers joined in a style-packed spectacular. This year’s event ran from 8- 12 April and unveiled the Spring Summer 2013/14 collection.
Today, we talked to two of our favourite fashion and style bloggers to give you an inside look at the event and the trends in Sydney fashion. Emily, the freelance stylist behind Little Black Book is a recent Sydney Uni grad and has attended fashion weeks across the globe. Steph is the free spirit behind Watermelon Crush, a blog covering fashion across the author’s travels, photos, and art.
What has been the most enjoyable part of fashion week so far?
Emily: Probably Romance was Born. I loved everything about it. It wasn’t just the show, but very theatrical with installations and everything. I also loved the whole lounge aspect
Steph: The best part of Fashion Week for me is feeling like being a part of something significant in the Australian Fashion industry. I love the hustle and bustle, the clothes, the people and the atmosphere. And the thrill of sitting front row at shows – something you don’t get anywhere else.
Who are your favourite designers this season?
Emily: I would say Phoenix Keating, Alice McCall, and I always enjoy watching new generation shows as well.
Steph: My favourites are usually the same every year, including Michael Lo Sordo, Ginger & Smart, Aje and Manning Cartell. This year there were also two designers that really impressed me – Watson x Watson and Vanishing Elephant.
How would you describe Australian style as compared to that in other countries?
Emily: I think Australian Style is very laid back but also daring. We’re isolated over here, so we’re not as influenced by the rest of the world. We influence ourselves instead. We’re daring and probably use lots of tailoring and prints.
Steph: Australian fashion is more fun, cheeky if you like – than the European fashion. As I’m born and bred in Sweden I come from a background of very fresh, clean design – which I love, but Australian fashion is a fun injection with plenty of jaw-dropping talent.
What’s surprised you about Mercedes Benz Fashion Week Australia?
Emily: The change of venue gives it a different vibe and different atmosphere. The events at the Overseas Passenger Terminal in years past had a much more luxurious feel than the trade feel this time (at Carriageworks). It’s my fifth Sydney fashion week, but I’ve also been to New York fashion week once and to New Zealand’s twice.
Steph: The venue (Carriageworks) was a pleasant surprise this year. After announcing the move from the OPT to Carriageworks I was a little bit worried about losing the ‘Sydney’ element about Fashion Week, but I must say I’ve enjoyed every part of it, it’s very different which is fun!
What are your favourite Sydney places/ things to do outside of fashion week?
Emily: I love to go find really good places to eat. We have some little bars that are a bit American-esque in design. I also love shopping and local markets, plus I like getting to do the touristy things like going to art galleries.
Steph: Sydney is such a beautiful city, it’s very hard to go wrong. I love The Rocks as you’ve really got the best of everything there – the city, the harbour and the Opera House. I must say that being out on the water in Sydney has to be the best, it’s an experience unlike any other.
Which Sydney neighbourhood is your favourite for shopping?
Emily: I really enjoy Paddington, they also have their markets on Sunday and there are little boutiques and nooks and crannies to discover. It’s fun because you really have to go find little boutiques in alleyways. And it’s not just about fashion, there are great places to eat as well.
Steph: Surry Hills is definitely my favourite, as it’s full of quirkiness and surprises. I do love the mid-city shopping also, if you’re looking for something specific. But if you’re on a bit of a wanderlust trip then Surry Hills is definitely the place to discover something new.