- Destination NSW
Aerial view of Royal Botanic Gardens and Sydney Harbour.
Views of Bronte beach, Sydney
Sydney city skyline lit up during Vivid Sydney 2013. View from Circular Quay.

Designer shopping

  • Westfield Sydney
  • Leona Edmiston Boutique


Stylish dresses, floating kaftans, beautiful jewellery and divine shoes - Sydney's local designers know how to make you look fabulous. You'll find local designer brands in the city at David Jones, Myer, Queen Victoria Building, The Strand Arcade and Westfield Sydney.

Must Do

Exploring High Design

Boutique shopping in Paddington

From Armani to Zara and all designer labels in between, Sydney’s reputation as Australia’s fashion capital is unchallenged. Head for Market Street in the CBD, which connects with the city’s three main shopping thoroughfares: George and Castlereagh streets and Pitt Street Mall. From here you are close to the international likes of Miu Miu, Hugo Boss, Bottega Veneta and Karen Millen; homegrown designers such as Saba, Carla Zampatti and Zimmermann; London’s fabled Topshop; and the architecturally splendid Queen Victoria Building (QVB), full of consumer delights.

Nearby is Strand Arcade, with its eclectic mix of stores; then there’s Tiffany and Prada, Bulgari, Brooks Brothers and Jimmy Choo in the neighbourhood. At the flagship David Jones and Myer stores and the bustling Westfield Sydney, you’ll find more local designers, including Camilla, Dion Lee, Ginger & Smart, Camilla and Marc, Sass & Bide and Tigerlily.

If you’re after a uniquely Australian souvenir, there are many excellent options. Joe Bananas specialises in exquisite raw silk jackets and linen and silk shirts in limited-edition designs inspired by Australia’s oceans, rock formations and flora. Elton John once bought out the entire stock. Find outlets at the QVB or The Rocks.

When it comes to hats, Akubra couldn’t be more Aussie (check out Country Classics Australia in the QVB). Or have a look at Helen Kaminski’s raffia creations, now in demand globally. Find Kaminski’s hats at David Jones, the Four Seasons in George Street and Strand Hatters in Strand Arcade.

For indigenous art, browse The Rocks end of George Street, or for a shortcut to a one-stop shop for beautiful and authentic contemporary Aboriginal arts and crafts to suit any budget, visit Rozelle’s Tali Gallery. There’s jewellery, homewares, scarves, prints and artworks of all sizes, ethically sourced directly from Aboriginal art centres and artists.

Enjoy your own private style counsel

Leona Edmiston, Balmain

Line up your own private stylist in a glamorous department store, enjoy a chic style trifecta (shoes, jewels and handbags) or go exploring solo. There are myriad ways to take the stress out of choosing a cool new style for summer.

For a touch of luxury, book a David Jones personal shopper who will handpick the perfect styles for you while you relax in a sumptuous private suite.

Head off on a boutique shopping tour to some of Sydney’s hippest neighbourhoods with the dedicated team of style aficionados from Chic in the City.

Be inspired to buy beautiful gifts at the MCA shop in The Rocks, where handmade limited‐edition COLAB sunglasses line up next to stunning Jenny Kee silk scarves and the cutest presents for kids.

Splurge for summer on a bespoke creation from The Shirt Bar in the city, where you’ll find a quirky mix of beautifully tailored shirts alongside the best coffees and whiskies. Freshen up your beauty regimen this summer with a makeup application at Mecca Cosmetica in the Sydney CBD. Pick up tips on applying your makeup like a professional, and leave looking like a star.

Discover one-of-a-kind jewellery

Samantha Willis Jewellery

If you’re after a uniquely Australian souvenir, there are many excellent options. Resin jewellery and homewares are the signature pieces from Dinosaur Designs, which began in 1985 when three Sydney art students started selling their wares at Paddington Markets, and has since become a worldwide success. Find Dinosaur Designs stores in Paddington’s Oxford Street and Strand Arcade.

The bohemian-luxe jewellery designed by Port Macquarie-born, New York-based Samantha Wills is worn by such notables as Lady Gaga, Drew Barrymore and The Veronicas. Pick up your own precious pieces at David Jones.

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